Is there anything MLB won’t license? Here comes MLB’s Scratch and Sniff Caps
Posted by: Richie Rich in Baseball Business, Caps, Uniforms, WTFEvery time Major League Baseball comes out with more camoflague hats, more USA Flag hats, more green hats (for Earth Day or St Patrick’s day), more black caps (Just Ditch It), or those FABULOUS pastel argyle Yankee hats like Roger Clemens wears, MLB continues to bastardize and trivialize its iconic logos inthe pursit of more merchandising dollars.
I thought I had had enough. Until …
I was perusing MLB.com because I was looking to buy my 9-week old son a Cub hat (just a plain stinking blue one like they wear on the field) … and I came across this monstrosity called the New Era “Watermelon Smoothie.”

Perhaps at first glance you might say, “Big deal, it’s a Pink hat for little girls”
But look closer – there’s cutesy little Watermelons on that cap. Next, scratch one of the little Watermelons on your computer screen, press your nose against it, and take a whiff. Okay don’t – the internet isn’t yet adapted for you to get the full effect of the scratch and sniff technology in that cap.
Let me let that sink in. It’s a scratch and sniff hat.
(more…)
Did Queer Eye for the Straight Guy do a makeover for Roger Clemens lately?


Entries (RSS)