Home Run Derby

Alyssa Milano is no stranger to Baseball. She’s dated MLB pitchers Barry Zito, Carl Pavano, and Brad Penny, her dad on Who’s the Boss was a former St Louis Cardinals 2^nd Baseman (okay that was a stretch), and she’s seen at Major League games all the time. And now, Alyssa’s teamed up with MLB to market womens’ juniors’ apparel emblazoned with MLB logos.

The line will be sold under the label TOUCH by Alyssa Milano, and will be unlike any ladies MLB apparel currently being offered. The juniors’ targeted product line will consist of sets, fashion tops, denim, and dresses designed utilizing high quality fabrics and body contouring silhouettes.

Milano explains, TOUCH by Alyssa Milano was born out of necessity. When I go to baseball games, I want to wear fan gear to support my team, but I’ve found that the product mix offered in the current marketplace does not address my everyday fashion needs. Women should be able to look stylish while cheering on their favorite team.

The clothes will cost in the range of $40-100 and will be available this spring. I understand there might be a need for women’s MLB apparel that reaches beyond slapping a Cub or Red Sox logo on a pink cap or baby-doll t-shirt, but I don’t see where these Kimonos hit the needs of Ms. Milano’s supposed target market of female baseball fans.

Personally, I think the first one looks like some of Hugh Hefner’s old pajamas which were shrunk in the wash and someone slapped a Yankees logo on them. Mind you - they look good on Alyssa. And unless Jane Doe sits in the Scout Seats like Ms. Milano, what woman in their right mind is going to wear a “body contouring silhouette” made of “high quality fabric” to a baseball game where there’s a one in three chance she’s going to get baptized by 16 ounces of flat, warm light beer anyway?

- Alyssa’s favorite team is the Los Angeles Dodgers.

- She was the guest of Major Leage Baseball at the 2006 All-Star Home Run Derby.

- She’s the namesake of HomerDerby participant The El Guapos first-born daughter (and don’t try to deny it).

- She’s wreaked havoc on the ERA and W/L records of her MLB boyfriends.

- And I don’t think she ever wears a bra. That ain’t a complaint.

This entry was posted on Monday, March 12th, 2007 at 4:48 pm and is filed under Alyssa Milano, CWDTLB. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.