I hoped I’d never see it happen.

The AC Sign hits 100 

Since 1988, the Lakeview Baseball Club has owned a building and operated a private club at 3633 Sheffield Avenue. It happens to be located across the street from Wrigley Field, home of the Chicago Cubs.  The rooftop had a primo view of Wrigley and the LVBC became the first rooftop club in Wrigleyville.

In 1995, the club installed two signs which could be seen from inside Wrigley Field.

One which read EAMUS CATULI, which reads “LET’S GO CUBS” in Latin.  Actually, it’s LET’S GO WHELPS – I had two years of Latin in High School … it’s close enough.

And another sign which (at the time in ‘95) read AC115087.  Back in 1996, my Dad thought it was the number of Cub fans who had died waiting for the Cubs to get back to the World Series – but 125,188 was just too small a number.

The AC stood for Anno Catuli, Latin for “Year of the Cubs.”  The numbers (11-50-87) stood for the years since the Cubs’ last championships.  In 1995, it was 11 years since their last Division Championship, 50 years since their last National League Championship, and 87 years since their last World Series Title. 

The sign would be updated at the conclusion of every season, ticking the years since the Cubs made it to the World Series.  Occasionally, the first two numbers would reset to “00″ when the Cubs won the NL Central …

But mostly, those last two numbers ticked ominously toward a big click of the futility odometer.

96…97…

The Cubs hit 96, 97 ...

98…99…

The Cubs hit 98, 99 ...

For years, many have wondered what would happen to the sign if the Cubs’ title drought reached the century mark. 

Wonder no more …
The Lakeview Baseball Club has updated the sign.

100 Years and Counting 

Zero Years since the Cubs’ last Division Title, 63 Years since the Cubs’ last NL Pennant, 100 Years since the last Cubs World Series Championship.

00-63-100 might be the worst measurements in the history of measurements.

Oh well, at least they won’t have to do any more major updates to that sign for another 37 years.

I’ve always wondered what the Chicago Cubs organization thought about that sign as it tick-tick-ticked towards a century of futility.

Then again … the bleachers are packed with people at $45 a head and they’re buying lots of $6 beers and $22 hats.  What’s a century of losing if people still show up and drink your overpriced beer and wear the Cubbie Blue?

BallHype: hype it up!

8 Responses to “They updated the Cubs’ Futility Odometer”
  1. fiesta says:

    And when you’ve said “Wait ’til next year” so many times–as I have as a Tribe fan–it becomes a reflex.

  2. Willie says:

    The last paragraph sums it up quite nicely. Why bother really trying to win when losing is so profitable? Yuppies and recent college grads are the lifeblood of this uber-trendy baseball team. They don’t care about success…they just wanna get drunk.

  3. Jon says:

    I wonder if it would make more sense to have the numbers reversed —
    WS-NL-NL Central. Because winning the World Series is the most significant event, shouldn’t it be in the front?

  4. Bret the Jet says:

    Wow.

    DEADSPIN totally ripped you off. Took your pictures, took your quotes, and basically … took your post.

  5. ryan says:

    bret the jet –

    do you understand how blogs work?
    deadspin gave HRD all the credit. youre a f*cking moron.

  6. Bret the Jet says:

    Ryan -

    Deadspin gave HRD credit, via a link at the *end* of the post … but there was hardly any reason to follow it. All the pictures of the LBC were used at Deadspin.

    Deadspin regurgitated that post. That’s a Fanhouse tactic.

    I bet if Rich posted out the stats of how many people followed the link from Deadspin to HRD, it’d be really small.

  7. jimmy says:

    I’m with Bret the Jet. Shame on Deadspin for such heavy-handed copying of Richie Rich’s fine piece. A casual reader skimming through the Deadspin rip-off would easily be led to believe Rick Chandler authored the piece.

  8. Bobby Metzinger says:

    In response to:

    That’s why Midwestern college grads should move to St. Louis. It’s more friendlier, easier to get around, the beer is cheaper, colder and the baseball is better. I’m a life-long Yankee fan and it took me a week in this town to figure that out.
    Go Billikens.

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