Home Run Derby

Seattle beer lovers might be a little sad today.

Sometime last year we told you about a Seattle Bar which had a awesome promotion called Cheap Sexson Mondays … wherein Norm’s Eatery and Ale House in Seattle would sell cheap bottles of Budweiser and Bud Light (priced according to Richie Sexson’s batting average) all day on Mondays.

Norm’s continued Cheap Sexson Mondays this season, and bottles of beer sold for no more than $2.44 and bottomed out at $1.97. 

A bottle of Bud cost $2.15 this past Monday (7/7/08) with Sexson’s average at .215 - what a bargain!!

Well, the Mariners released the slumping Richie Sexson today, quite possibly ending one of the greatest bar promotions (if not the one with the best name) in the history of baseball. 

Home Run Derby talked to Steve Habecker, the owner of Norm’s Eatery to see if we could get the scoop on Norm’s plans now that their favorite slumping Mariner is no longer a Mariner.

Home Run Derby:  Thanks for talking to us, Steve
Steve Habecker:    No problem.

HRD: How’d you come up with the idea for Cheap Sexs on Mondays? 
SH:    Well, we were going to doing something with Bret Boone a couple years ago, but he was gone before we could.  Then last year (2007) when Sexson started off the season so badly  - we had to do something.  We started it in May 2008.

HRD: How was turnout?  Was it a success?
SH:    Well, at $2 or so a bottle, we weren’t making  much money on it.  It was more of a gimmick and we had people who would come in and be able to get four beers (sometimes five) for less than $10.  A lot of people would call us and ask what Sexson’s batting average was - they apparently have never heard of the internet. 

I never would have expected to get this kind of coverage for this promo.  All day yesterday people were asking what I was going to do with the banners we have up for it and if they could have one.  Sexson’s dad lives down in Vancouver, Washington and I’m tempted to drive down and put one of the banners on his garage.

HRD: Now that Sexson is no longer a Mariner - what happens to Cheap Sex on Mondays?
SH:   We’re going to watch what happens this weekend. If Sexson gets picked up by another team, we’ll keep it going. It’d be funny if another team picked him up and he started hitting .300. 

HRD: Would you be mad if he got signed by another team and a bar in that city ripped off your idea?
SH:   No. We’re all in this together.

HRD: And if he doesn’t sign?
SH:   Well, we’re thinking about replacing Sexson with Kenji Johjima (signed a 3-yr extension for $24 Million, hitting .216) or possibly offering Well Drinks for a price equal to the Mariners winning percentage (currently 391). It’s going to be tough to come up with as good of a title for our next promo.

HRD:  Any good stories from Cheap Sexson Mondays?
SH:     Well, sometimes we’d get some really creepy calls from old guys asking what our “Cheap Sex on Mondays” was all about - like if we had dancing girls.  

HRD: Thanks for your time.  It’s the best named bar promotion in the history of bar promotions.
SH:   Thanks.  Some other blog called 10 minutes before you.

Richie Sexson whiffs … and the crowd at Norm’s goes wild!!

This entry was posted on Thursday, July 10th, 2008 at 7:21 pm and is filed under Baseball Business, Beer, Drunken Fans, Mariners. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.