Last year shops outside of Wrigley told me the most requested shirts/jerseys were Theriot, Fontenot, and Pie. Everyone can have the stars, but having some of the lesser fan favorites seems to be what sells. Now just imagine of someone with a fun name and the novelty of being the first player from japan to play for the Cubs that can actually hit and play defense. It will be the Cubs version of Dice-K mania.